I found this article about Zappos very useful. It gave me some new ideas about keeping social media SOCIAL.
This isn’t traditional advertising folks. The old rules don’t apply anymore. Although we want to keep the professional elements (no typos, spelling, grammar, etc.) the style should be personal and social instead of clinical and informative. I love how their customer service people are encouraged to develop a personal connection and to allow their style and personality to show to the customer.
Many times, when writing yet another dull email to a client about this technical matter or that, I am tempted to put in a little joke or twist on words or other playful expression to break the monotony. Sometimes, the joke is just DYING to get out. I chuckle to myself, but years of business training nag at me and, inevitably, I take it out and send the “businesslike” email. The opposite of social.
So, a new year is time for new methods. Out with the old, in with the new!
I resolve to let my playful side through when it wants to come out.
I resolve to be more SOCIAL in my social media contacts.
What do you resolve to improve in your social media strategy? What can you resolve to do every day to “get the word out” to your customers and their friends? Word of mouth is still the best (and cheapest) advertising.
Facebook is the new happy hour so belly up to the bar and start socializing!