Came across this great list of 29 Reasons to Keep People Coming Back to Your Blog by a professional blogger. The list is a really good set of tips that each of us should follow when writing our blogs.
Blogs aren’t advertisements for your company. They are a way for your customers (and potential customers) to get to know you – to develop a personal relationship with you as the face of the company. If they like you, they will like your company and do business with you.
Some of my small business clients want to keep it all businesslike. They point to large corporations and how their customer contact is done. What they fail to realize is that they aren’t a large company with an established reputation and relationships with customers.
While studying what the big corporations marketing departments are doing isn’t a bad thing if it gives you new ideas, imitating them isn’t productive. Your small business is a different animal. Personal service and personal relationships are your “one-up” on the big guys. They CAN’T provide that – because they are large and impersonal. You, on the other hand, are poised to be their old friend.
More and more, people are making a conscious effort to shop and do business with “the little guy”. It’s a change in mindset to “shop local”. Connect with people, show them the “face” behind the sale and they will prefer to buy from you rather than the faceless corporation.
Woodshar Professional Services